Engagement
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Acquisition
Sweepstakes, Games, Contests: Back to Work
Traditional brands regain the spotlight as spending rises 9.0 percent.
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Engagement
P-O-P Displays: On Solid Ground
The need for results sends P-O-P spending up 18.1 percent.
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Engagement
Add Specialties
True North acquisition extends Interpublic’s dominance in the promotion market.
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Engagement
In-Store Marketing: Moving Targets
Supplier shakeups, brand consolidation hold growth at 3.9 percent.
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Acquisition
GAMES, CONTESTS, SWEEPSTAKES: Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady
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Engagement
10 Commandments of Incentive Marketing
Understand Your Audience It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not one size
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Engagement
The Joy of Britney
Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to
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Engagement
Walking the Tight Rope
Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits