Engagement

• Engagement

  Clutter: Extras, Extras!

  Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

• Engagement

  Special Report: Entertainment Overdrive

  It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,

• Engagement

  Special Report: Beyond the Music

  On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

• Engagement

  Wal-Mart Goes Private

  Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

• Engagement

  Music to Market By

  I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged

• Engagement

  Changing Minds

  While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

• Engagement

  Cherry Jubilee

  Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

• Engagement

  Account-Specific Print Ads?

  Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

• Acquisition

  You Can’t Give This Stuff Away!

  You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

• Engagement

  Coke Opens Potter Playbook

  Coca-Cola Co. is ready to ride with Harry. As exclusive promo partner for Warner Bros.’ Harry Potter and the Sorcerer’s Stone, Atlanta-based Coke kicks