Engagement
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Engagement
What Kmart’s Troubles Mean To Me
I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?
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Engagement
Premium Incentives: Crystal Clear Persuasion
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs
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Engagement
Premium Incentives: The Secretarial Prize Pool
Workers of the world, unite. Incentives aren”t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation
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Engagement
Premium Incentives: Holding On
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist
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Engagement
Schmoozing at Sunset
ACTION! That’s what’s in store for those who attend next month’s StarPower conference. This year’s Promotion Marketing Association conference promises
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Acquisition
Color Coding
M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,
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Engagement
upfront
A NEW LOOK! Another way in which we’re celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,
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Direct Marketing | Print
Catalog Analysis: The Importance of Tracking Source Codes
As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about
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Engagement
Retailgating
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to
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Engagement
ENTERTAINMENT PROPERTIES PREVIEW: Coming Attractions
A lot of brand marketers were kicking themselves last summer for not scoring a tie-in with Shrek. But how many were likewise slapping their heads over