Engagement

• Engagement

  Simon Cries Foul Again

  Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

• Engagement

  Cola Stars

  Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that’s not all: A separate continuity campaign brings in long-time

• Engagement

  In-store Services: Retail Wrangling

  Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

• Acquisition

  Games, Contests, Sweeps: Front and Center

  Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment

• Engagement

  Sampling: A Softer Sell

  Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

• Engagement

  Road Work

  So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

• Engagement

  Premium Incentives: Better to Give

  Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

• Engagement

  Fizz Whiz

  Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream

• Engagement

  Back to the Bog

  It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

• Engagement

  Feature Film: Fizz Whiz

  Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream