Engagement
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Direct Marketing | Print
Direct Mail Outpulls E-mail With Journalists
MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months
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Digital
Techniques From the Trenches
Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:
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Direct Marketing | Print
Scammed Out
Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just
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Direct Marketing | Print
HP Debuts Post-Merger Catalog
In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both
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Direct Marketing | Print
GTSI Back in Catalog Biz
A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells
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Direct Marketing | Print
Cricket Rolls Out First Direct Mail Campaign
Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will
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Direct Marketing | Print
Catalog Analysis: Setting Your Price for Customer Acquisition Costs
Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the
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Direct Marketing | Print
Small Catalogs Forum: Making the Most of the Merge/Purge
In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called
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Engagement
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
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Direct Marketing | Print
Five-Year Falloff
Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association