Engagement
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Engagement
Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo
To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in
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Direct Marketing | Print
Coldwater Creek Taps Millard
Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning
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Acquisition
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
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Engagement
Product Spending Drop off Continues in 2002: PPAI Study
Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products
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Engagement
Down in the Mall
While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot
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Engagement
Shoppers Drift from Supermarkets
Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s
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Acquisition
Your Vitamin Chews
IT MAY LOOK AND TASTE LIKE GUM, but it’s a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA
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Acquisition
Flour Arrangement
There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly
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Engagement
FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR ‘NEMO’
Retail accounts will soon be swimming in an array of promotions for Disney/Pixar’s “Finding Nemo” CGI film about two clownfish separated in the Great
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Engagement
OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES
A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling