Engagement
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Acquisition
Sci Fi Channel Hosts Stargate Sweeps
The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate
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Engagement
MegaMan Gets Anniversary Blitz
Videogame hero MegaMan turns 15 this year, and Kraft Foods, J&J Snacks, Pik Nik Foods and Cinemark Theatres are among six marketing partners on board
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Engagement
Johnson & Johnson Launches Canadian Beach Patrol
Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to
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Engagement
History Channel Sheds Light on Comic Books
While Hollywood continues to churn out movies based on classic comic book characters, The History Channel has been pouring through DC and Marvel comic
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Engagement
Dannon Digs Sand Soccer
The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,
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Engagement
Avon takes its Show on the Road
Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support
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Engagement
Back in Blonde: MGM Plans Blowout for Sequel
The outlook is blonder and greener for MGM as it prepares for next month’s sequel to one of its most successful films in recent years. Legally Blonde
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Direct Marketing | Print
ATV Mailing Drives Down Costs
Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The
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Engagement
Pepsi Picks Funnyman
Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will
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Direct Marketing | Print
Unicco Mailing Gets 11% Response
A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.