Engagement
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Direct Marketing | Print
eBay: A Model for Catalogers
Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you’ve made from that site over time? Probably not, as
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Engagement
Home Depot Takes Sponsorship of ESPN’s College GameDay
The Home Depot has signed on as the presenting sponsor of ESPN’s College GameDay, replacing Discover Card, which had held the position for the last two
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Acquisition
Reebok Challenges Fans to Solve Online Mystery
Reebok launched an interactive campaign called “Whodunit?” featuring National Basketball Association stars in support of its ATR by Rbk clothing line.
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Engagement
Progaine Samples at 250 Health Clubs
Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples accompanied
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Engagement
CVS Launches Sampling Co-op
CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,
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Engagement
Panasonic Mobilizes to Reach Young Bilingual Crowds
Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,
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Engagement
Wal-Mart Gets Ready to Retail-Tain
Disney’s Kim Possible and Scholastic’s Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based
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Engagement
Cingular Takes Wings With Charlie’s Angels Tie-In
Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie’s Angels: Full Throttle.
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Engagement
Bender/Helper Opens Entertainment Marketing Company
Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general
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Acquisition
Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps
After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers