Engagement
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Acquisition
Dr Pepper/Seven Up Dangles $70,000 Grand Prize
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp
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Acquisition
Yoo-Hoo Heads Back to School with The Simpsons
To many kids it seems like summer has just started, but Yoo-hoo Chocolate Drink this week kicks off its Back 2 School with The Simpsons Sweepstakes. From
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Acquisition
CPGs Cultivate Winning Web Strategies: Study
Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among
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Engagement
Loews Cineplex Kicks off Centennial Early
Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their
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Engagement
Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
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Engagement
Beefeater Sets Sail On Yacht Tour
Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
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Engagement
Kellogg’s Special K Red Berries Takes to the Road
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
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Engagement
Nintendo’s Summer of Touring
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
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Acquisition
Unilever Dangles Ultimate Party
Unilever’s Hellmann’s mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don’t Have to Lift a Finger Party Sweepstakes.
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Acquisition
Sweepstakes Offers Trip to CuervoNation
Jose Cuervo’s online Face of the Nation contest has drawn more than 600,000 visitors since it’s launch last month.