Engagement
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Direct Marketing | Print
Congress Mulls Postal Reform Bill
A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in
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Acquisition
Scholar Athletes
No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school
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Engagement
Freshman Orientation
VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was
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Engagement
We’re Having a Party
When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially
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Engagement
SC Johnson Builds West Nile Buzz
SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,
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Acquisition
Delta and Radisson Use Sweeps to Attract Customers
Delta Air Lines is offering its online customers a chance to win a trip to Aruba this summer by purchasing tickets at its Web site. Customers can register
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Acquisition
Weekends Matter to MasterCard, Best Western
Best Western Hotels is teaming up with MasterCard’s latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders
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Engagement
VH1 Pops with Truck Tour
VH1 this week wraps up the VH1’s Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles
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Acquisition
STARZ! Dangles American Wedding Sweeps
Cable network STARZ! is tying into the Aug. 1 theatrical release of American Wedding, the third installment in the American Pie series, with the STARZ!
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Acquisition
Boomerang Breaks First Consumer Promo
Cartoon Network’s classic cartoon sister network, Boomerang, is teaming up with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion