Engagement
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Engagement
Bob the Builder Preps for Holiday Video
In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions.
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Acquisition
Pete’s Brewing, Spencer Gifts Tap Underworld Film
Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting
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Engagement
Frigo Cheese Heads Launches $1 Million Promo with Looney Tunes
Cheesemaker Saputo ties with Warner Bros.’ Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks.
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Engagement
Discovery Channel Takes a Bite Out of Shark Week
For its annual Shark Week programming block, the Discovery Channel is taking the sharks to the pavement and the pools in four major markets. Shark bite
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Engagement
Mervyn’s Rocks Back-to-School with Scholastic
Mervyn’s retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment’s Schoolhouse Rock property for a back-to-school program
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Engagement
Alloy Buys Retailer Delia’s to Reach Teens
Marketing conglomerate Alloy will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen girls
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Engagement
Sbarro Packs CD-ROMs in Cup Lids
Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.
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Acquisition
Showtime Dangles Toys
Showtime Networks has re-teamed with Toys “R” Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through
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Direct Marketing | Print
Congress Mulls Postal Reform Bill
A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in
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Engagement
Tour Tutorial
These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher