Engagement
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Engagement
DreamWorks Brings Back Partners for Sinbad DVD
DreamWorks has three of seven partners from the theatrical release of Sinbad: Legend of the Seven Seas returning for the home video release this fall
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Engagement
Coca-Cola Brands Rebound with LeBron James
Coca-Cola has tapped basketball star LeBron James as spokesperson for its Powerade and Sprite brands in a new six-year marketing deal. James will serve
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Engagement
Domino’s Delivers eBay Promos on 30 Million Boxes
Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything
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Engagement
Playboy Prepares for 50th Anniversary Tour
Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t
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Engagement
PlayStation Wraps Up Summer with Music Tour, X Games
Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports
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Engagement
U.S. Army Marches To Laugh Track with Off the Hook Tour
On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,
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Engagement
People Magazine Rolls Out Red Carpet
Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and
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Acquisition
McDonald’s Networks Wireless Service with Sweeps
After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald’s is surveying
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Acquisition
Reebok Sponsors NFL Fantasy Football Contest
Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League’s NFL Players Fantasy Football. The
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Acquisition
FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies
Anim production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what