Engagement

• Acquisition

  KFC Fields “Reality TV Commercial” Contest

  KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time

• Acquisition

  Qwest, Yahoo Field “Human Coupons”

  Yahoo and Qwest Communications International turn music fans into “human coupons” as part of a nine-city concert tour through mid-October. Qwest, Denver,

• Engagement

  Scholastic Goes National with Dear America Tour

  Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to

• Acquisition

  Jersey Mike’s Touts Light Menu

  Sandwich chain Jersey Mike’s breaks a “Eat Big Win Bigger” sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain’s 205 restaurants

• Acquisition

  Hundreds Soap Up for Old Spice Body Wash

  Fox Sports Net and Old Spice spent the summer looking for the perfect “high endurance” guy. He had to prove himself by lathering up in the shower with

• Engagement

  Alloy Buys Retailer Delia’s

  Marketing conglomerate Alloy, Inc. will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen

• Engagement

  Prize Inside!

  Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

• Engagement

  Saying No

  A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your

• Engagement

  Saying No

  A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship.

• Engagement

  Fair Exchange

  SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive