Engagement
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Engagement
McDonald’s Sponsors Tony Hawk Tour
McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom
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Engagement
Looney Tunes, Dragon Tales Get Juiced
Warner Bros. Consumer Products has licensed Baby Looney Tunes characters to beverage marketer IN ZONE Brands, Inc. to extend IN ZONE’s TummyTickler juice
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Acquisition
Discovery Kids and Hasbro Join in Watch and Win Sweeps
What kid, dreaming of becoming a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage. That’s the premise for a new
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Acquisition
Kraft Serves Hispanic CD
Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los
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Engagement
Mattel Dangles Free Cell Phones to Attract Tween Girls
Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin’ Out line of My Scene
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Engagement
Sony Sponsors PlayStation 2 Road to Voodoo Tour
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast
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Engagement
Elite Sampling and Promotions Partners with SpaWish
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of
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Acquisition
Random House Touts Sweeps for New Barbie Storybook
In conjunction with the debut this month of a new Barbie storybook series, Random House Children’s Books is sponsoring a sweepstakes to drum up interest.
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Engagement
Thomas Kemper Soda Roadshow Hits California
Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the
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Engagement
Helen of Troy Snares Brut for $55 Million
Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever’s Brut line of men’s deodorants for $55 million. The deal is expected