Engagement
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Acquisition
Panasonic Uses Sweeps to Promote Electronics
Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The “Cool Ideas” sweeps begins this month and ends Jan. 30. Contestants
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Engagement
Toys ‘R’ Us Promo Celebrates Sesame Street’s 35th Anniversary
This month Toys ‘R’ Us is offering a purchase-with-purchase promotion featuring a Sesame Street jumbo Elmo plush toy by Fisher-Price. Plush Elmo helps
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Acquisition
Discovery and Time Warner Launch Sweeps
Discovery Networks and Time Warner Cable team up next year to promote TLC’s new series Clean Sweep with a sweepstakes. The “Time to Come Clean” sweeps,
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Engagement
The N Network Kicks-off Mall Tour
The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will
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Direct Marketing | Print
Beyond Offers and Savings Emotion
Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured
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Direct Marketing | Print
New Catalog Reflects Broader Reach
Health Spa in a Box released its newest and largest catalog in September. The eight-page, full-color effort was produced for $5,000 a figure that would
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Direct Marketing | Print
A Challenge Mailers Shouldn’t Refuse
There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s
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Direct Marketing | Print
Heifer Launches B-to-B Campaign
Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International
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Engagement
The PG-13 Trap
This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.
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Engagement
McDonald’s Ends Monopoly, Readies for World Children’s Day
McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled