Engagement
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Engagement
Return OnWhat?
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:
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Engagement
Scene and Heard
If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
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Engagement
Serena Williams Signs $55 Million Nike Sponsorship Deal
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to
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Engagement
Coke Debuts Mall Lounges
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area
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Engagement
The History Channel Forms Partnership with the NBA
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
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Engagement
The History Channel Forms Partnership with the NBA
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
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Engagement
Wheel of Fortune and AmEx Sign Marketing Deal
Wheel of Fortune and American Express are joining forces for the first time to introduce AmEx’s Blue Cash to viewers. Through Dec. 19, Blue Cash from
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Engagement
A&E Network Launches Nationwide Campaign
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams
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Engagement
ABC, Media Buyer MindShare Collaborate on Programming
TV network ABC has formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming. The deal lets
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Acquisition
Panasonic Uses Sweeps to Promote Electronics
Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The “Cool Ideas” sweeps begins this month and ends Jan. 30. Contestants