Engagement
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Engagement
Carl’s Jr., Hardee’s To Give Away Three Million-Plus Toys
Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through
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Acquisition
Hostess, DC Comics Draw Hero Sweeps
Interstate Bakeries Corp.’s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.
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Direct Marketing | Print
Wanted: More Catalogs
Didn’t think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they’re already loaded
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Direct Marketing | Print
Party Platform
Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting ’em there.
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Engagement
Shows Must Go On
ABC Television Network last month formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming.
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Direct Marketing | Print
Carmen’s Cupones Ups Co-op Mailings
Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.
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Direct Marketing | Print
DMA’s Wientzen to Retire
H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although
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Direct Marketing | Print
Oops, Try Again!
Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe
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Engagement
Scene and Heard
If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
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Direct Marketing | Print
Seven Strategies for Expanding Your Business
Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers. But finally, things