Engagement
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Engagement
Best Western Teams Up With NASCAR
Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo
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Acquisition
Bed, Bath & Beyond Inspires with Sweeps
Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation
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Engagement
Blimpie to Open More Than 100 Restaurants at Wal-Mart
Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with
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Engagement
McDonald’s to Roll Out Adult Happy Meals
Appealing to health-conscious consumers, McDonald’s Corp. will begin offering a healthful meal targeting adults later this year. McDonald’s tested the
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Engagement
Disney and Pixar Sever Ties
Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations.
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Direct Marketing | Print
Lillian Returns to Wow DM Club Audience
The grand dame of catalog marketing, Lillian Vernon, addressed a rapt audience of DMers last month in her first speaking engagement since retiring as
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Direct Marketing | Print
How to Lose a Decades-Old Customer
It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had
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Direct Marketing | Print
BluBlocker Blends Calendar and Cheesecake
Folks receiving the newest catalog from BluBlocker Corp. should be forgiven if the first thing they notice isn’t the company’s sunglasses. The firm’s
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Direct Marketing | Print
Lillian Vernon Parent Buys Time Life Inc.
Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated
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Engagement
SATISFYING THE SENSES, SETTING UP SCREENS
STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive