Engagement
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Engagement
Rock and Rollin’ Across America
TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this
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Direct Marketing | Print
Funky Catalog Formats That Work: Katie Muldoon
Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped
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Direct Marketing | Print
Postal Reform May Be One Step Closer
Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January
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Direct Marketing | Print
Mailers, Get Involved in Reform
This is the year it’s finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the
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Digital
Survey: Print Catalogs Spur Web Shopping
Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,
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Engagement
The Other Wal
It’s growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It’s growing smart: Stores are built in
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Direct Marketing | Print
AARP Meets the Baby Boomers
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the
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Direct Marketing | Print
Smooth Sailing in Choppy Waters
How do some catalogers manage to outperform competitors in markets that are less than thriving?
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Data Driven ROI
The Value of Lifetime Value
Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
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Engagement
Seniors Get Hooked By MSN TV Workshops
THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering