Engagement
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Engagement
Sony Pictures and Best Buy Offer Movie Glimpse
In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy.
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Direct Marketing | Print
Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris
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Engagement
Chrysler Uses CDs as Giveaways
DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles
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Engagement
Chef Boyardee Gets $3 Million Star Wars Push
ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone
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Engagement
Matchbox Partners with Loews Theaters and Nick Jr.
Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of
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Acquisition
Jose Cuervo Offers $1 Million For Spot Near Hollywood Sign
The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words “Cuervo Nation” beneath the city’s best-known landmark, the
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Engagement
Pro Sports & Entertainment Buys Core Tour
Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator
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Engagement
Post Cereals Kicks off $5 Million Promo for Justice League
Post Cereals teams with Warner Bros. Consumer Products and DC Comics for an estimated $3 million to $5 million spring campaign to promote the second season
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Engagement
Pepsi Aired SuperBowl Promo Before Caps Reached Stores
The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first
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Acquisition
FedEx Launches Online Sweeps
FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,