Engagement
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Acquisition
Starz Drops $4 Million to Promote Pirates of the Caribbean
Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.
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Engagement
Nick Uses Its Noggin
This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test
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Engagement
Street Smarts
U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in
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Engagement
Ready for Its Closeup
Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a
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Engagement
California: What’s in Store
CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year
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Engagement
PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT
In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the
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Engagement
Samsung remaps The Matrix
How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that
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Engagement
Beanie Madness
I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to
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Engagement
Street Smarts
U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in
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Direct Marketing | Print
Keeping in Touch in the Off-Season
Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the