Engagement

• Engagement

  Retail Stores as Choice-Editors

  I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

• Engagement

  Shelf Sets

  Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

• Engagement

  Call it a Win!

  It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

• Engagement

  Music’s on the Menu

  RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald’s

• Engagement

  Show Me the Money

  Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

• Engagement

  Remaking the Mall

  WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten

• Engagement

  Sears’ New Song and Dance

  TO FURTHER SHOWCASE its brands and products, Sears has appointed Norm Marshall & Associates, Inc. as its entertainment marketing partner. The agency is

• Direct Marketing | Print

  Marrying Ops and Marketing

  Your operations workers aren’t just fulfilling customer orders; they’re fulfilling your company’s marketing plans and communicating directly with the

• Data Driven ROI

  HOMING IN

  It doesn’t take a genius to figure out who a merchant’s best customers are: They’re the ones who shop most frequently and spend the most, of course.

• Acquisition

  Starz Drops $4 Million to Promote Pirates of the Caribbean

  Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.