Engagement
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Engagement
General Mills Packs DIC DVDs In 10 Million Boxes
General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …
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Engagement
General Motors and Detroit Tigers Give Away Chevys
General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …
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Engagement
HIT Entertainment Promotes Two New Video Releases
HIT Entertainment is releasing two new direct-to-video titles July 13 with consumer promotions. The studio will release High Noon in the Bathroom, the third video based on the Nick Jr. preschool series, Rubbadubbers. The video contains five animated …
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Acquisition
Discovery HD Theater Offers Father’s Day Sweeps
Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father’s Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding …
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Engagement
Anti-Smoking Campaigns Kick Off
Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …
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Engagement
Taking Events on Tour
Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road
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Data Driven ROI
Game, Set, Match-back
Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed
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Direct Marketing | Print
Live From the Catalog Conference: Outwit, Outplay, Outcirculate
Marketers from Anthropolgie, Design Toscano and Universal Screen Arts shared their catalog survival strategies in a session here on Wednesday. Anthropologie
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Engagement
Music’s on the Menu
RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald’s
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Engagement
Show Me the Money
Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television