Engagement
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Acquisition
Loews Cineplex Presents Jingle Contest
As part of their centennial celebration, taking place throughout the year, Loews Cineplex Entertainment is searching for the Ultimate Film Fan. As part of the search, the program will feature a national sweeps, local market events and a jingle contest …
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Acquisition
Build-A-Bear At Bat for the Mets
Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …
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Engagement
McDonald’s Samples Coke’s C2 at its Restaurants
McDonald’s offered samples of Coca-Cola’s new mid-calorie cola, C2, last weekend in some of its restaurants. Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru …
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Engagement
Panasonic’s Mobile Tour Showcases High-Tech Products
Panasonic Consumer Electronics Co. has embarked on a national mobile marketing tour, launched last week during the 2004 Indianapolis 500. The program is designed to bring the excitement of Panasonic’s Indy Racing League Super Aguri Fernandez Racing team …
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Engagement
McDonald’s and Sony Partner for Music Promo
This month, McDonald’s and Sony have begun a worldwide summer promotion to provide customers with the latest in digital music. The deal between the burger giant and the entertainment powerhouse has been talked about for months, although the two tried to …
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Engagement
Sci Fi Channel Brings Live Billboards to NYC
This week, in support of its new miniseries, 5ive Days to Midnight, the Sci Fi Channel is installing temporary live billboards in New York City storefronts. Yesterday, the graphic murder from the television show’s first scene was reenacted by actors in …
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Acquisition
Country Inns Host Lemony Snicket Giveaway
Hotel chain Country Inns & Suites by Carlson woos families with a summer promo tied to Lemony Snicket’s A Series of Unfortunate Events. The tongue-in-cheek children’s books are the inspiration for Country Inns’ Summer Family BookBreak Package. Families …
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Acquisition
Cat Lovers Go For Gold
While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …
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Acquisition
Dave & Buster’s Embarks on Mobile Tour
Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out …
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Acquisition
Krystal Holds World Hamburger-Eating Championship
Despite controversy over fast food contributing to rising obesity, hamburger chain Krystal is holding its first-ever world hamburger-eating championship this fall. Billed as the Krystal Square Off, the 11-event hamburger-eating circuit will run …