Engagement
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Engagement
Virtual Florida Hitting the Road
Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found …
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Acquisition
Ostrich brain size?
Did you know that an ostrich’s brain is smaller than its eye? That’s just one of the interesting facts you never knew you wanted to know that can be discovered
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Engagement
Playing Politics
PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to
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Engagement
Covering Their Assets
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,
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Engagement
A Taste of Hollywood
IN A HIGHLY anticipated deal, McDonald’s Corp. has joined forces with Sony Connect, Inc., which is angling to be a major player in the digital music world.
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Engagement
Promote the Vote
It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal
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Engagement
Lions and Tigers and Bears
Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,
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Engagement
Tuning In
Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming
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Engagement
Kahlua and Catwoman Hawk the Purrfect White Russian
Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS …
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Engagement
Starbucks Offers Samples to Nation-wide Audience
Starbucks held its first North America sampling day yesterday to let customers taste its new light blended coffee. Customers were invited to visit any U.S. or Canadian retail store to get a free cup of one of three new light blended coffees: Coffee …