Engagement
-
Engagement
Sony Re-ups for Ozzfest
Sony Computer Entertainment America reunites with Ozzfest, the long-running summer festival, as a sponsor for a fourth year. The 26-stop festival kicked off on July 10 and concludes on Sept. 4 in West Palm Beach, FL. As sponsor, Sony will feature a …
-
Acquisition
Campbell, NBC Give Contest an On-Air Twist
Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams’ third season this fall: …
-
Acquisition
Pfizer Signs $1 Million Ad Buy with Radio Disney
Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener …
-
Engagement
Kellogg Faces Boycott Over Spidey Toy
A Westchester County executive has called for consumers to boycott Kellogg Co. just days after the company halted cereal shipments to two states, citing environmental concerns. Westchester County Executive Andrew Spano called for the boycott Tuesday …
-
Engagement
Skymall Incents Airline Passengers to Shop on the Fly
Skymall, Inc., the in-flight catalog company, is incenting travelers to do some shopping while flying with Continental. For every $1 spent on a purchase from a Skymall catalog, customers get 15 OnePass miles, Continental’s frequent flyer program. …
-
Engagement
VH1 Goes Dancing in the Streets to Promote I Love the 90s
VH1 will be taking over the streets of Manhattan one day next week to promote the premiere of its I Love the 90s series, which gives viewers a nostalgic, tongue-in-cheek look back at the people, trends and events that defined the decade. Celebrity …
-
Engagement
Dunkin’ Donuts Turbo Ice Challenge in Maine
Four local celebrities will meet face to face this Sunday at the Dunkin’ Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin’ Donuts’ new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two …
-
Engagement
BBC America Presents Coupling Thursdays for Singles
In order to generate publicity for the fourth season of the sexy U.K. hit comedy series Coupling, BBC America had launched Coupling Thursdays, a group of events that wraps up today in cities across America. Singles in New York, Philadelphia, Chicago and …
-
Engagement
The Power of Pins
Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when …
-
Acquisition
Coke Promo Worries Military Brass
Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on …