Engagement
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Engagement
P&G Dresses Up $50 Million Tide Launch
Procter & Gamble tucks in with a $50 million campaign—including a New York City pajama party and national sampling—to launch Tide with a touch of Downy. P&G will feature pajama designer Karen Neuburger as spokesperson in promos breaking next month. P&G …
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Acquisition
A New Recipe for Watch-and-Win Sweeps
Wells’ Dairy is hosting an online “talent search” sweepstakes touting its Blue Bunny ice cream. Consumers go to www.bluebunny.com to register for its “iScream Team” and watch a 2.5-minute Webisode of six “contestants” in the fictitious talent search. …
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Direct Marketing | Print
Time for a Fourth-Quarter PR Blitz
So here it is, the middle of August, and you’ve made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact
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Acquisition
Gillette Picks an Irresistible Face
Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most “completely irresistible” from more than 1,200 entrants a Gillette Co.’s sweepstakes. The Irresistible …
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Engagement
Tyson Powers Up $75 Million Campaign
Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.
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Engagement
CC Restarts Hidden Case Promotion
Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …
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Engagement
U.S. Open Kickoff Party Nets Five New Sponsors
Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the …
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Acquisition
Providian and Visa Dangle NASCAR Trip
Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker …
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Engagement
Yu-Gi-Oh to Star in Burger King Kids Meals
This fall kids can get their hands on Yu-Gi-Oh premiums at Burger King restaurants following the August release of the new feature film Yu-Gi-Oh The Movie. Twenty different pyramid-shaped puzzles will be packed in the meals that when taken apart revel a …
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Engagement
Kids WB! Brings Fall Shows to Theme Parks
Warner Bros.’ Kids WB! last week kicked off a five-city theme park tour to showcase its fall line-up of shows. The Kids WB! Crash the Backlot Tour travels to Six Flags parks with a screening room to preview new shows, including The Batman; a sound …