Engagement
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating “20 terrific years!” in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the …
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Acquisition
NBC and AT&T Wireless Offer Olympic Content
NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to …
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Acquisition
’61 Olds Used as Bait to Catch Yahoo! Customers
A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather’s Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD …
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Acquisition
Stay Tuned: Viewer Earns World Record in NBC Promo
Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the …
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Engagement
NFL Shifts Kickoff Focus Back to Football
Even before Janet Jackson’s infamous “wardrobe malfunction,” the National Football League had decided to make its entertainment events more football oriented, starting with this season’s NFL Opening Kickoff special. The league said it would control all …
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Engagement
Silk Goes Guerrilla to Sample New Smoothie
Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new …
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Engagement
Xiaolin Toys Latest Premium in Subway Kids’ Paks
Subway has introduced new premiums for its Kids’ Paks, four toys based on the TV show Xiaolin Showdown, set to premiere its second season next month. The toys—Bot Trainer, Dojo Squirter, Dragon Toss and Kimiko Copter—became available Monday and will run …
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Engagement
Duff Challenge Golf Tournament Attracts Amateurs
Dunkin’ Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and …
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Acquisition
Scholastic Runs Trans-Atlantic Contest
Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids’ trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a “Three Wishes for the World” …
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Acquisition
Nivea Introduces Moisturizing Cream with $1 Million Campaign
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …