Engagement
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Acquisition
MGM Puts Fans into Video Game
MGM Consumer Products has launched a new sweepstakes in support of the Stargate SG-1 videogame that gives a gamer the chance to appear as a character in the new game. Participants may register at www.mgm.com/contest.do between Aug. 24 and Sept. 24 to be …
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Acquisition
General Foods Uses Contest to Debut Low-Fat Hot Beverages
General Foods International has launched an essay contest in honor of National Women’s Friendship Day next month and to coincide with the relaunch of its sugar free, low fat flavors of hot beverages. This marks the brand’s first essay contest, which …
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Acquisition
1800CheapSeats Launches Re-branding Sweepstakes
Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB’s wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. …
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Engagement
Cat Café Attracts Worldwide Attention, Delays Closing
NEW YORK—What was to be a five-day event for cats has been extended to 12 days following huge interest from the media and visitors. Thanks to the uniqueness of Meow Mix Café, a boutique and dining establishment for cats and their human relatives and …
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Acquisition
GameRiot Video Game Festival Hits the Road
GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in …
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Engagement
A&E Takes Gotti to the Streets
Cable network A&E touts its series Growing Up Gotti with street promos in six cities. Women dressed like Mob daughter Victoria Gotti (whose current life is chronicled in the show) visit high-traffic areas to hand out “BisGOTTI” individually wrapped …
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Direct Marketing | Print
Tips for Small Business Partnering for Promotions
Tips for small businesses on direct mail partnering.
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Direct Marketing | Print
Think Before You Sign: How to Work with List Brokers
Tips for small businesses on working with mailing list brokers.
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Direct Marketing | Print
Tips and Teasers
Facts and figures on small business use of direct marketing.