Engagement
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Acquisition
Wrangler Dangles a Ride with Dale Earnhardt, Jr.
This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr. Gearing up for the promo, consumers can visit Wrangler.com from now through Sept. 27 to take a virtual test drive online …
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Acquisition
Live from Pilot Pen: Michelob Cross Promotes Local Venues
NEW HAVEN, CT—Michelob ULTRA capitalized this week on its sponsorship ties by cross promoting two events held within one hour of each other in Connecticut. Anne Worcester When the Professional Golf Association decided to move its Buick Championship …
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Engagement
Live from Pilot Pen: SBC Tour Promotes Unified Services
SBC is educating tennis fans about its all-for-one services this week with a mobile display unit at the Pilot Pen Tennis tournament held at Yale University. SBC’s 53-foot trailer allows consumers to try out segments of its bundled services, including …
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Acquisition
Donald Trump Introduces Namesake Board Game
Donald Trump: The hit show, the girls, the hair, the tower and now the board game. Hasbro Games is introducing Trump the Game, a high-stakes board game, where the winner can make millions of dollars. To kick off the launch, last week, fans crowed into …
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Engagement
Taco Bell Mobilizes in English y En Español
Targeting both its English- and Spanish-speaking consumers, Taco Bell has taken it to the road this month touting its late night hours and exclusive new Mountain Dew Baja Blast beverage. Taco Bell’s bilingual Beetles are hitting the streets During the …
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Engagement
Stars of Fox’s Quintuplets Appear at Local Malls
In support of Fox’s hit show Quintuplets, the five stars will travel to local malls to meet and interact with fans. Fox’s Quintuplets embark on a mall tour In each city, Quintuplets fans will have the opportunity to meet the show’s co-stars: Jake …
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Acquisition
Tanger Outlets Partners with DreamWorks for Shark Tale Promo
Tanger outlet centers has partnered with DreamWorks in support of the studio’s upcoming animated movie release Shark Tale. Tanger shoppers can enter to win Shark Tale sweeps Tanger will give visitors to www.tangeroutlet.com the chance to hook some …
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Engagement
Live from Pilot Pen: Michelob and VERB Mobilize
NEW HAVEN, CT—Michelob and VERB are making a presence at the Pilot Pen tennis tournament under way this week at Yale University. Presenting tournament sponsor Michelob ULTRA is making the rounds with its beer truck. The Anheuser-Busch brand is rewarding …
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Engagement
Toyota’s Playground Games Drive Test Drives
Toyota is bringing back some classic playground games and putting them on four wheels for an eight-city test-drive festival, which kicks off Aug. 28 in San Francisco. In each city, 1 million square-feet of outdoor space will be turned into an adult …
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Engagement
Virgin Mobile Sponsors MTV Video Music Awards
Positioning itself as hip and in tune with today’s youth, Virgin Mobile is sponsoring this year’s MTV Video Music Awards (VMAs) as part of its month-long For the Love of Music celebration. Virgin Mobile has designed a rehab van that will make its way …