Engagement
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Acquisition
Kohl’s Premieres Radio Disney Apparel for Girls
Radio Disney apparel is hitting the shelves of Kohl’s Department Stores just in time for back-to-school. A Kohl’s shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the …
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Engagement
The Partridge Family Bus Rolls into Los Angeles
VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the …
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Engagement
Reeling Them In
Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions
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Engagement
Reeling Them In
Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions
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Engagement
PROMO MAGAZINE’S 2005 SAMPLING CHART
COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark
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Engagement
College Try
Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,
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Engagement
Live From TENNIS Magazine Grand Slam: 7 UP PLUS Debuts
NEW YORK—TENNIS Magazine held its third-annual Grand Slam event Friday, an unofficial party to kick off the U.S. Open, and turned Grand Central Terminal’s Vanderbilt Hall into an all-day tennis festival and sampling station. Sponsors include …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Recently, the venerable general merchandise cataloger Lillian Vernon unveiled two prominent changes in its flagship book, with a redesigned logo and altered dimensions. In a recent 12″ x 9″ jumbo package, the Admiral Nimitz Foundation asks for support of the National Museum of the Pacific War to honor the heroism and sacrifice of the many soldiers who fought and died on the Pacific while serving America.
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Engagement
Live From the U.S. Open: Serena Shows Off New Styles
FLUSHING MEADOWS, NY—Tennis star and Nike pitch-person Serena Williams showed off the new tennis attire she designed for Nike at a pair of events that led up to the U.S. Open. Williams’ new line of on-the-court wear was unveiled at Niketown on Friday, …
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Engagement
Michael Phelps: I’m Going to Disney World
Gold medal winners Michael Phelps and two teammates begin a month-long tour today sponsored by Disney. Phelps will be joined by Lenny Krayzelburg and Ian Crocker at Walt Disney World Resort in Florida where the tour begins. The three will meet and swim …