Engagement
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Engagement
Strawberry Shortcake Launches First Loyalty Program
There are lots of loyal Strawberry Shortcake fans out there and there will likely be more as the brand launches its first loyalty program to incent consumers to stock up on the playful doll and her related products. Berry Points began showing up on …
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Engagement
Slow Rewards Prompt Loyalty Defectors: Study
Consumers cited the length of time it takes to build up points in loyalty and rewards programs as the primary reason they bail out of such programs. Seventy percent of respondents to a recent study said that it takes too long to see results from these …
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Engagement
IF Asks FTC to Clarify Definition of Commercial E-mail
The Incentive Federation, Inc. has asked the Federal Trade Commission to clarify the definition of a commercial e-mail message with respect to non-profit tax-exempt organizations. The definition could have far reaching impact on trade associations’ …
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Engagement
Shell Gift Card Doubles Credit-Card Applications
Shell Oil Products U.S. credits cash incentives for doubling the number of applications for its Shell-branded credit card. Shell garnered 130,000 applications in second-quarter 2004, double the number for the same quarter in 2003. Shell dangled a $20 …
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Engagement
Equity Becomes EMAK, Expands Beyond Premiums
Equity Marketing changed its corporate name this month to reflect its global growth and disparate marketing services. Now called EMAK Worldwide, the Los Angeles-based agency touts marketing services beyond its flagship premiums business. EMAK continues …
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Acquisition
New Crest Tooth Whitener Focus of Tonight’s Apprentice
Procter & Gamble is the latest mega brand to get hired on The Apprentice, introducing on tonight’s show its newest Crest tooth whitening flavor. The theme of the show revolves around the two teams given the task of promoting a new flavor, mint vanilla, …
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Acquisition
Gap Puts Contest Winners on TV
Gap’s How Do You Wear It? contest invites entrants to submit photos of themselves in Gap attire. Consumers get to vote online for their favorites in six categories; those winners will appear on Sony Pictures Television’s syndicated TV show Life & Style, …
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Engagement
Avon Takes its Show on the Road
Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics. The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of …
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Engagement
AFL & Army’s Boot-Camp Begins
The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High …
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Acquisition
Smuckers Hosts Latest Pillsbury Baking Contest
J.M. Smucker Co. carries on the Pillsbury brand’s baking-contest tradition with a kids’ baking contest this fall. Smucker acquired the Pillsbury baking mixes business in June 2004 when it bought International Multifoods Corp. for $840 million. (General …