Engagement
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Engagement
Grocers Host Vegetarian Cooking Tour
Vegetarian Times is launching a cooking tour to mark its 30th anniversary and tout its redesign. The seven-state tour will bring regional chefs to supermarkets to give cooking demonstrations. The first 100 shoppers at each stop get a goody bag with …
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Acquisition
Travel Show Dangles Around-the-World Vacation
The New York Times Travel Show and TCS Expeditions have launched an online sweepstakes, dangling a vacation for two to some of the most exotic and ancient places in the world. The co-branded sweeps promotes the annual Travel Show next year as well as …
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Engagement
Live From the Motivation Show: Circuit City Latest Merchant to Offer Gift Certificate Center Cards
Don’t know whether to get your assistant a PDA or DVD player for Christmas? Let him or her choose from more than 5,000 electronic products at any of 609 Circuit City Superstores, or from 400,000 items at http://www.circuitcity.com. Thanks to an …
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Engagement
Live from the Motivation Show: Amex Incentive Services Launches New Cash Card
Seeing a “huge opportunity” in the cash market, American Express Incentive Services introduced yesterday its newest stored-value product, the IncentiveFunds Select Card. Intended as both a consumer and trade premium, especially for spot rewards, IFC …
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Engagement
Samsung Opens Virtual Showroom
Samsung Electronics America Inc. has opened a virtual showroom in New York City. The Samsung Experience, at The Shops at Columbus Circle in Manhattan’s Time Warner Center, features hundreds of Samsung products in demonstrations such as a virtual world …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The Reader’s Catalog Offers Books and More As evidenced by its tagline, “Thoughtful Books & Gifts,” The Reader’s Catalog wants to be a complete resource for fans of the written word. Its debut catalog measures 9″ x 5-1/2″, much like a thin book, is 48 …
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Engagement
P&I Postscripts
MARITZ RESEARCH: St. Louis, has launched a tool to help companies better identify, retain and acquire customers. Maritz Loyalty Maximizer applies a proprietary research model with marketing research and analytics to help better understand consumer …
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Engagement
Letter to the Editor
I found your article “Attention Class: Time to Learn about Promotional Products”(P&I Sept. 15) very interesting. What a great idea! Do you know if it’s possible for one to obtain the course curriculum from PPAI? They could easily make this an online …
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Engagement
PeopleSoft Offers Upgrade Incentives
PeopleSoft Inc. is dangling a number of incentives, including a credit of $100,000, to get its business customers to upgrade software purchased from PeopleSoft. The PeopleSoft NOW incentive program includes a free technical upgrade, complimentary …
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Engagement
Jeep Adds Incentives for ‘Everyday Heroes’
DaimlerChrysler’s Jeep division has extended its military incentive program to include police, fire and emergency medical services personnel. The overlay, called “Everyday Heroes,” offers an additional $500 cash allowance for emergency personnel, on top …