Engagement

• Engagement

  Changing Channels

  Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

• Engagement

  Coming Attractions

  Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while

• Engagement

  Bear In MInd

  Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the

• Engagement

  Boosting Head Count

  Of all the immigrants who have landed on America’s shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead

• Engagement

  Bewitching Beer

  A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which

• Engagement

  Nestea Rolls Its Snowman

  Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

• Engagement

  Brand It and It’s Yours

  You don’t ask for cola when you’re thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more

• Engagement

  Ready, Set, Launch!

  WHAT’S THE sexiest word in the English language? Any marketer knows: “NEW!” But with a slew of new products hitting store shelves, it takes a savvy promoter

• Acquisition

  The Apprentice Sparks Record Interest in Crest Toothpaste

  An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble’s history. The …

• Engagement

  Burger King Touts Shark Tale

  Burger King dives in this week with a Kids Meal promo tied to DreamWorks’ Shark Tale. The five-week campaign will put Shark Tale toys in Kids Meals. Advertising to kids, restaurant P-O-P and direct mail to Birthday Club members support. The film …