Engagement
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Engagement
A Tour of the New W Seoul
Starwood Hotels & Resorts Inc. has opened it first W Hotel in Asia and is billing it as a “sumptuous haven with urban sensibilites.” The W Seoul-Walkerhill is set in an urban resort destination close to the heart of Seoul, South Korea. The 14-story …
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Acquisition
Jo-Ann Stores Stitches Save the Children Contest
Fabric retailer Jo-Ann Stores this month launches a three-year alliance with humanitarian organization Save the Children. The deal includes cause licensing and promotions. Jo-Ann will sell fabrics that use artwork from Save the Children’s bi-annual art …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Lifestyle Fascination Capitalizes on Yoga’s Popularity The Early Fall edition of Lifestyle Fascination, a home tech catalog, features serene cover art of a woman at the beach holding a challenging yoga position under a blue sky. The catalog’s 48 pages, …
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Engagement
P&I Postscripts
ESPRIT: a Hong-Kong-based apparel retailer, plans to expand its gift card program to the U.S. to coincide with the reopening of a flagship store in New York City last month and four new U.S. stores. The card’s design features the “spirit of Times …
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Engagement
Alcone Puts Damiano at Premiums Helm
Alcone Marketing Group has tapped Frankel veteran Ray Damiano to lead its burgeoning premiums division. Damiano becomes president of Alcone Merchandise, a new post at the division that was formed in August. Alcone also will add staffers in its Irvine, …
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Engagement
InterContinental Launches Travel Agent Program
InterContinental Hotels Group is giving travel professionals free weekend stays in an effort to increase awareness of its Latin America properties. The Hotels On Us incentive will run through March 31, and allows travel professionals the opportunity to …
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Engagement
Marriott Reduces Reward Points for Fall Destinations
Marriott Reward members are learning that they won’t have to ante up as many points this fall to stay at destinations popular at this time of year. Members can use up to 33 fewer points when booking what’s called Fall PointSavers with destinations that …
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Engagement
NFL and PGA Offer Incentives With the Aloha State
The National Football League and Professional Golf Association Tour are offering for the first time corporate incentive packages centered around events in the Hawaiian Islands. The NFL customizes its package around the annual Pro Bowl in February, and …
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Engagement
Gift Cards Oust Cash in Gift Giving
American consumers would prefer to give electronic gift cards as gifts over cash or paper gift certificates. Some 52% of respondents to a recent survey preferred giving gift cards versus 38% who said cash and 11% who indicated gift certificates, …
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Engagement
Reuters Rolls Global Recognition Program
This just in: Reuters has launched its first global recognition program, to be rolled out to 14,700 employees in more than 90 countries. The Living FAST Recognition Program recognizes employees and teams who exceed expectations in demonstrating and …