Engagement
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Acquisition
Merrill Lynch Dangles Million Dollar Makeover
Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize …
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Engagement
Victoria’s Secret Gives Tickets to The O.C. Screenings
Victoria’s Secret is handing out free tickets to college students to the first two episodes of the second season of The O.C. Team Pink, or Victoria’s Secret brand ambassadors, from 19 colleges across the country will give away the tickets at their local …
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Engagement
Walgreens Tour Touts Health Screenings
It’s officially flu season. Walgreen Co. today begins its Walgreens Wellness Tour, offering free health screenings. Next best thing to a house call The tour—a first for the drugstore chain—will hit 45 markets with nine sponsors and a portable lab that …
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Acquisition
Sears Kicks Off Sweeps to Promote Converted Stores
Sears, Roebuck and Co. has converted 28 of its Sears Hardware stores into Sears Appliances and Hardware stores, and is running a pair of sweepstakes in each of those stores to promote the change. Consumers can enter a drawing for a $1,000 shopping spree …
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Acquisition
Sony and Coca-Cola Put Instant-Win in 100 Million Packages
Sony Computer Entertainment America and The Coca-Cola Co. have launched an instant-win sweepstakes, which will be promoted on more than 100 million packages of Coca-Cola brands. The promotion, Unwrap the Experience, runs from Nov. 1 through Dec. 31 and …
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Acquisition
Sesame Street Friends Pitch Produce
Sesame Street characters will take center stage next year in promos encouraging kids to eat more fruits and vegetables. The Produce for Better Health Foundation cut a deal with non-profit Sesame Workshop to use Sesame Street stars in retail promos …
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Engagement
Hitting the Streets for Magic 32 Launch
Magic Johnson is out and about with a new campaign touting his new line of footwear, apparel and accessories, Magic 32. The campaign, which is aimed at 16-30+ year-old consumers, includes peer-to-peer distribution of promotion products, in-store …
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Acquisition
Operation’s Cavity Sam Got a New Ailment on Scrubs
For those product placement watchers, last night’s Scrubs provided a bit of entertainment. Cavity Sam, the submissive patient in the board game Operation, got a new ailment during the NBC hit comedy series Scrubs. In the scene the cast members played …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand’s …
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Acquisition
Animal Planet Dangles Macy’s Thanksgiving Parade
Animal Planet has launched a sweepstakes touting a trip to the Macy’s Thanksgiving Day Parade. The winners also gets to meet Crocodile Hunter Steve Irwin and four investigators from Animal Planet’s Heroes programming, Animal Precinct, Animal Cops: …