Engagement
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Engagement
Winners’ Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while
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Engagement
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
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Acquisition
Loews Celebrates 100 Years with Events and Discounts
In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize …
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Acquisition
Hallmark Rides Polar Express
Christmas comes early to Hallmark’s Gold Crown stores this year with a merchandise push tied to Warner Bros.’ Polar Express. Santa stars in stores’ sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night …
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Engagement
Huggies Tours Wal-Mart with Meredith
Kimberly-Clark has partnered with Wal-Mart Stores and publisher Meredith Corp. to promote Huggies Convertible diaper-pants. In-store and print offers court moms The Fit ‘n Fun program targets moms of children 12 months to three years—the prime …
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Acquisition
Visa Teams with National Treasure in Mega Promos
Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney’s ‘Treasure’ The integrated campaign, which …
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Acquisition
RIF Partners in Unfortunate Events Contest
As the phenomenally successful book series by Lemony Snicket translates to the big screen this December, assorted partners are leveraging the Jim Carrey as Count Olaf excitement surrounding the premiere to encourage children to write their own …
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Engagement
P&I Postscripts
BLOCKBUSTER: has introduced its Party Card, to generate sales or reward employees. The card gets the recipient two movie rentals, two 20-oz. Coca-Cola beverages and a tub of microwave popcorn. The cards cost $11.50 each. REWARDS NETWORK INC.: a provider …
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Engagement
Casino Opens Wampum Store
Foxwoods Resort Casino has opened its 3,700 sq. ft. Wampum Rewards Mega Store to bring its player incentive program to new levels. The new store features brand names such as Sony, Panasonic, Lenox, Nikon, Vespa, T-Fal, Dell, Whirlpool, Kitchen Aid, …
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Engagement
Rewards Network 3Q Revenue Dips 7%
Rewards Network Inc., a provider of loyalty and rewards programs, has reported a 7.2% drop in third quarter revenue to $23.1 million from $24.9 million. The company cited a 4.2% decline in dining’s average transaction amounts despite a 1.2% increase in …