Engagement
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Engagement
Mexico Takes a Road Trip North
The Mexico Tourism Board tempts U.S. and Canadian residents with a November tour of four northern cities. Mexico brings its beach north The tour begins tomorrow (Nov. 4), sending four trucks to Chicago, New York, Montreal and Toronto. The 24-foot …
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Acquisition
Mustang Featured on UPN Reality Show
Ford Motor Co. will showcase the 2005 Mustang on UPN’s reality series America’s Next Top Model today in an attempt to attract women and African-American buyers. Ford will also kick off a Top Model Internet sweepstakes during the show. Viewers will be …
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Acquisition
Good Day Live Goes on the Road
Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through …
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Acquisition
Cities Band Together for Marketing
Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association’s first international marketing campaign. Dubbed America’s Greatest Cities, the association brings together convention …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Victorian Trading Co. Expands with Home D
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Acquisition
Playing By the Rules
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random
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Engagement
Lights, Camera, Ford
As an unprecedented number of new cars and trucks arrive in Ford dealer showrooms this fall, Ford Motor Co. is launching a comprehensive marketing strategy
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Engagement
Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Engagement
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
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Acquisition
Phone Card Sweeps are the Cat’s Meow
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical