Engagement
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Direct Marketing | Print
USPS Loses $2.4 Billion in Quarter
The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.
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Acquisition
Land’s End Web Site Wants to See Kids’ Backpack Wishes
Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook
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Direct Marketing | Print
Eddie Bauer Sale To Golden Gate Completed
Eddie Bauer Holdings, Inc. has completed the previously announced sale of its assets and operations to Golden Gate Capital for $286 million in cash.
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Acquisition
All American Pet Mounts Search for Million-Dollar Canine
Because nothing succeeds online like adorable puppies, natural pet food maker All American Pet Brands has launched a contest to find the nation’s cutest dog, holding out a $1 million prize as a bone. The competition, which launched last Saturday at …
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Engagement
Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign
Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.
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Direct Marketing | Print
Mail Stream: August 3
The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center
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Data Driven ROI
Ditching the Guesswork
Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble
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Direct Marketing | Print
Get In The Game
WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs’ games. The radio station
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Direct Marketing | Print
Roll With It
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate
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Engagement
The New Reward: Prepaid Cards; It’s Showtime
Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive