Engagement
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Direct Marketing | Print
Direct A Bright Spot In Nordstrom’s Second Quarter
Retailer Nordstrom racked up $2.15 billion in sales during second-quarter 2009, a drop from the $2.29 billion it pulled in during second quarter 2008. More, along with The Eavesdropper’s Take, follows.
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Direct Marketing | Print
J. Crew Names Sukhinder Singh Cassidy To Board
J. Crew Group, Inc. has appointed Sukhinder Singh Cassidy to its board of directors.
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Direct Marketing | Print
Postal Service Offers First-Class Postage Sale
The U.S. Postal Service will conduct a reduced-postage-rate test for high-volume first-class mailers. The discount program, which is similar to its summer sale for standard class mail, will go into effect on Oct. 1 and expire on Dec. 31.
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Direct Marketing | Print
Meet the Broker: Katherine Sharma
Today we meet Katherine Sharma, director of new business development at Acculists USA in Ventura, CA, where she’s been since the end of 2006.
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Direct Marketing | Print
Direct Sales Least Weak Among Nautilus’s Units
“Least weak” may be damning with faint praise, but for exercise and fitness marketer Nautilus Inc., the cross-training sneaker fits.
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Direct Marketing | Print
Mail Stream: August 10
Caribbean Travel + Life mailed an “Exclusive Charter Invitation” of a three-year subscription for $24.95. The Student Conservation Association is hitching its wagon to President Obama’s star – for at least one solicitation mailing. And the summer catalog from VitaCost offers a bevy of bonuses in return for orders in excess of $50.
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Direct Marketing | Print
Chico’s FAS Expects Profits to More Than Double
Chico’s FAS Inc. reported net sales of $419.9 million for the second quarter, an increase over net sales of $405.2 million last year.
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Acquisition
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series
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Direct Marketing | Print
RR Donnelley Trims Income, Sales in Second Quarter
Printer RR Donnelley reported net sales of $2.36 billion during the second quarter of 2009, down from $2.92 billion in second-quarter 2008. The printer’s net income fell from $148.8 million a year ago to $26.2 million.
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Direct Marketing | Print
Luxury Goods Don’t Sell For HSN’s Cornerstone
HSN Inc. reported second quarter sales of $640.1 million, down 8% from the $695.8 million it racked up in second-quarter 2008. But the company turned a $249.8 million net loss from a year ago into net income of $13.6 million