Engagement
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Engagement
CBS/Pepsi Max to Use Video in Print Ad
CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology
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Acquisition
Alouette Beats the “Seasonality” Odds
Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on
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Direct Marketing | Print
Meet the Broker: Amy Carraher
Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.
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Engagement
Rosemount Wines to Appear on “Hell’s Kitchen”
Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen”.
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Engagement
Wildfire Acquires Keystone Marketing
Marketing communications firm Wildfire has purchased Keystone Marketing, Inc
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Direct Marketing | Print
Valassis Shifts RedPlum Promotions To Mail
Valassis will distribute its RedPlum offerings to Los Angeles Times readers via the mail beginning Aug. 24.
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Direct Marketing | Print
Credit Card Mailing Drop Slows
The 349.1 million credit card solicitations mailed during second quarter 2009 represent a 67% drop from second quarter 2008. More, along with The Historian’s Take, follows.
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Direct Marketing | Print
Mail Stream: August 17
Fossil Celebrates 25th Anniversary with Vintage Revival
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Direct Marketing | Print
Direct Channel Stronger For Urban Outfitters
Multi-brand marketer Urban Outfitters saw its net sales rise from $454.3 million during second-quarter 2008 to $458.6 million during second quarter 2009. More, along with The Historian’s Take, follows.