Engagement
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Engagement
P&I Postscripts
JIFFY LUBE: has launched a rewards program that gives customers 50% off their third Jiffy Lube oil change on the same vehicle. Customers can sign up at local Jiffy Lube service centers or online
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Direct Marketing | Print
USPS Offers Buyouts to 30,000 Employees
The U.S. Postal Service is offering up to 30,000 employees the option of retiring or resigning before the end of the fiscal year Sept. 30
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Direct Marketing | Print
Back-End Cuts Boost Casual Male’s Profits
Casual Male Retail Group Inc. generated net income of $3.6 million during its second quarter, up from $1.9 million during second quarter 2008. More, along with the Bean-Counter’s Take, follows.
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Direct Marketing | Print
Ad Mail Spending, Volume Falls: USPS Study
Advertising mail spending fell 1% to $59.7 billion in 2008 from $60.2 billion the year before, but still accounted for 22% of all advertising spending and ranked only below television.
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Direct Marketing | Print
Catalog Prospecting Part of Chico’s FAS’s Plans
Apparel marketer Chico’s FAS racked up $20.2 million in direct channel sales during its most recent second quarter, a 46% from $13.8 million in second-quarter 2008. More, along with The Eavesdropper’s Take, follows.
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Acquisition
Cadbury Campaign Lets Players Get and Give
It may be better to give than to receive, but a Web promotion launched by candy maker Cadbury North America is relieving Canadians of the need to choose. Players who enter the “One for Me, One for You” instant-win game not only get a chance to win a prize
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Direct Marketing | Print
Mail Stream: August 24
Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young
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Direct Marketing | Print
Dick’s Sporting Goods Income Dips Slightly
Dick’s Sporting Goods Inc. posted net income of $38.9 million for the second quarter, a decrease from $39.9 million in the prior year.