Engagement
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Engagement
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game
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Acquisition
7-Eleven Narrows 70 Video Submissions to 28 for a Public Vote
7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner
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Engagement
KFC Offers Boaters Drive Thru Sampling
Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters
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Direct Marketing | Print
MTAC, USPS Launch Survey On Five-Day Delivery
The Mailers Technical Advisory Committee (MTAC) and the U.S. Postal service have launched an industry survey regarding cutting back mail delivery to five days a week.
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Direct Marketing | Print
Delia’s Second-Quarter DM Revenue Up, Margin Down
By Richard H. Levey
Delia’s, an apparel marketer focused on the young women’s market, generated $45.7 million in revenue during second quarter 2009, up from $44.6 million a year ago. What this has to do with the date Thanksgiving falls on, along with The Social Secretary’s Take, follows. -
Engagement
PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey
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Direct Marketing | Print
Mail Stream: August 31
Employee recognition provider Baudville has redesigned its catalog. Earthwatch Institute is offering a t-shirt to anyone contributing more than $50. And Disabled Veterans National Foundation sent a freemium-laden package for donors.
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Direct Marketing | Print
American Eagle Income Plummets
American Eagle Outfitters Inc. posted net income of $28.6 million for the second quarter, a decrease from $59.8 million last year.
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Acquisition
ExxonMobile Seeks Gas-saving Tips in Video Contest
ExxonMobil is running a video contest inviting consumers to submit a two-minute video illustrating one or more gas- and money-saving tips