Engagement
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Engagement
House Party Hires Former Jupiter Exec as VP Analytics
Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post
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Direct Marketing | Print
Mail Stream: September 22
A recent fundraising effort from The American Indian Relief Council offers a case history of an 18-year-old student
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Engagement
Taking a ‘You-Turn’ at Madison and Vine
This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior
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Direct Marketing | Print
Bulbs.com Names Trainor VP of Marketing
Bulbs.com has named Bryan Trainor VP of marketing.
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Direct Marketing | Print
Brad Wolansky To Take Golf Warehouse Helm
Redcats USA, a multi-channel, web-driven home shopping firm, has named Brad Wolansky CEO of its The Golf Warehouse unit.
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Direct Marketing | Print
Meet the Broker: Ed Krug
Today we meet Ed Krug, vice president of new business development at Plattform Advertising, where he works primarily with business-to-business lists.
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Direct Marketing | Print
Gander Mountain Trumpets Direct Operations In Second Quarter
Outdoor supply and apparel firm Gander Mountain is bullish on its direct channels, and why not? They turned a profit during second-quarter 2009, unlike its retail operations. More, along with The Hair-Splitter’s Take, follows.
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Engagement
LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A
LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week
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Engagement
Sears Offers Discounts on Panasonic Tour
Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums
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Direct Marketing | Print
Coldwater Creek Chairman Takes President And CEO Duties
Coldwater Creek co-founder and chairman Dennis Pence has assumed the duties of president and CEO, effective immediately, replacing Daniel Griesemer.