Engagement
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Engagement
Retail Brands Take Up Causes
RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand
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Direct Marketing | Print
Ways to Make Your Mail Get Noticed
U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope
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Direct Marketing | Print
Nautilus Abandons Commercial Sales, Focuses On Consumers
Fitness company Nautilus, Inc. is seeking to sell its commercial operations, and will focus on reaching the consumer market through direct and retail channels. more, along with the Tsker’s Take, follows.
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Direct Marketing | Print
Letters to the Editor
Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.
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Direct Marketing | Print
Meet the Broker: Cate Mumford
Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she’s worked since 2001.
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Acquisition
Frito-Lay Turns Contest Winner’s Story into Webisode
A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign
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Acquisition
Ubisoft Helps Girls Picture the Future with College Cash
Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes
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Direct Marketing | Print
UPS Launches Offers-And-Sampling Program
UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.
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Direct Marketing | Print
Mail Stream: September 29
Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro