Engagement
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Direct Marketing | Print
Ippolito Joins Utrech As CEO
Michael Ippolito has joined Utrecht Art Supplies as its CEO.
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Direct Marketing | Print
HSN Names Ethier CEO Of Cornerstone
Multichannel retailer HSN Inc. has named Mark Ethier CEO of HSNi’s Cornerstone business segment.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a
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Direct Marketing | Print
Mailers Fear New USPS Reform May be Needed
Mailer groups doubt that last week’s decision to give the U.S. Postal Service $4 billion worth of temporary fiscal relief was enough to solve its massive financial problems. They also fear Congress may be compelled to take up postal reform again despite the 11 years it took to pass the Postal Accountability and Enhancement Act in 2006.
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Direct Marketing | Print
Pitney Bowes Names Cerullo VP of Messaging Sales
Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit.
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Acquisition
Yahoo, Ad Council Contest Offers Charities Free Web Ads
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail
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Engagement
How Brands Like Microsoft Use Parties to Build Brands
NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday
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Direct Marketing | Print
Going Postal
The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way
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Engagement
Retail Brands Take Up Causes
RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand
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Direct Marketing | Print
Ways to Make Your Mail Get Noticed
U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope