Engagement
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Engagement
7-Eleven Joins Pink Ribbon Efforts
At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art
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Direct Marketing | Print
Zumbox Hires Peter O. Price
Zumbox, which runs a Web-based paperless postal system, has hired Peter O. Price. Price will lead the company
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Acquisition
Remington Launches Online Grooming Game
Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools
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Direct Marketing | Print
Meet the Broker: Carol Arnold
Today we meet Carol Arnold, vice president of sales and marketing at ListAbility Inc., a company she started in May 2008 with partners Chris and Shelli Dyer.
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Direct Marketing | Print
Quelle Catalog Closes Down
Quelle, one of the oldest catalogs in Germany, is ceasing operations a few months after its parent company Arcandor AG filed for bankruptcy and more than 6,000 employees may be laid off, according to news reports.
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Engagement
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes
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Engagement
Bud Light Golden Wheat Buys Up Ads on “SNL”
Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads
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Engagement
Burger King Consolidates Promotional Work at Premium Surge
Burger King is parting ways with EMAK Worldwide’s Equity Marketing, its promotional products manufacturing agency of record. The work is being picked up by Premium Surge Promotions, which had shared the work with Equity Marketing for more than seven years
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Direct Marketing | Print
PRC Names Hammond Vice Chairman
The Postal Regulatory Commission has named Tony Hammond as vice chairman, succeeding Nanci Langley.
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Direct Marketing | Print
Mail Groups Welcome USPS Rate Freeze
Mailer groups welcomed Postmaster General Jack Potter