Engagement
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Acquisition
Aramark Loyalty Program Offers Games and Sweepstakes
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives
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Engagement
Ad Specialty Sales Off 10.9% in Q3
The third quarter saw ad specialties sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute
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Engagement
Use of Coupon Web Sites Grows
People using coupon Web sites is on the rise. In a surprising find, most of these coupon downloaders are people among the highest education and income brackets
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Engagement
Starwood Taps into Social, Mobile Habits of Its Most Valuable Loyalty Members
In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest
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Direct Marketing | Print
Terry Peterson Takes Over As Deluxe Corp. CFO
Terry D. Peterson was promoted to CFO of Deluxe Corp. effective immediately. He takes the place of Richard S. Greene, who has resigned from the company,
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Acquisition
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day
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Direct Marketing | Print
Direct Mail Credit Card Offers Plummet In Third Quarter
Credit card issuers sent out 391 million direct mail solicitations during the third quarter of 2009, according to Mintel Comperemedia. That
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Direct Marketing | Print
Low Restructuring Charges Boost Deluxe Corp.’s Earnings
Despite a drop in third-quarter revenue, from $362.7 million a year ago to $332.3 million during third-quarter 2009, Deluxe Corp
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Direct Marketing | Print
Valassis Marks Third Quarter With Strong Earnings
Valassis Inc. generated third-quarter revenue of $544.1 million, a drop from the $563.7 million it pulled in a year ago. But the company recorded $13.8 million in net earnings, a turnaround from the $5.2 million net loss it reported a year ago.