Engagement
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Engagement
Hilton Ties Loyalty Contest to Clooney Movie
Fresh from a prominent and recurring placement in the latest cable hit “Mad Men,” Hilton Hotels is partnering again, this time with Paramount Pictures
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Engagement
“Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food
The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.
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Direct Marketing | Print
Coldwater Creek CFO Resigns
Tim Martin, senior VP and CFO of Coldwater Creek Inc., has resigned from the company
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Direct Marketing | Print
JC Penney To Discontinue Big Book Catalogs
J. C. Penney Company, Inc. will discontinue its twice-yearly
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Direct Marketing | Print
Meet the Broker: Jennifer Rickard
Today we meet Jennifer Rickard, COO of Rickard List Marketing, a Melville, NY company she has run along with her brother Mark for the past 21 years.
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Engagement
Pathmark Will Apply Web Coupons to Loyalty Cards
Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program
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Engagement
Fed Lays Out New Gift Card Rules
Tougher restrictions have come down on companies offering gift cards
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Engagement
Loyalty: The Year Ahead
In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular
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Engagement
P&I Postscripts
WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract
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Acquisition
Wyndham Gives 200,000 Points for Travel in Exchange for Advice
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use