Engagement

• Direct Marketing | Print

  Lucky 13

  Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer’s holy trinity. Yet too many unseasoned

• Engagement

  Schwan’s Tempts Potential New Customers

  This fall, home food delivery service SCHWAN’S tempted 5,000 potential new customers with an offer of free delivery on any product under $10

• Engagement

  Street Smarts

  To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October

• Engagement

  Vetting Online Voices for Your Brand

  Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley

• Engagement

  Incentives Suppliers Focus on Social Media

  A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years

• Engagement

  Frito Lay Develops Portfolio of Products for Women

  Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”

• Acquisition

  The Road Ahead

  More ways for players to participate such as designing a character or syncing up a player’s voice to a character are being built into games. The goal

• Engagement

  The State of Events

  Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

• Acquisition

  Jones Pairs with Konami for Karaoke Sweepstakes

  Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame

• Engagement

  Kraft Bets on Bloggers

  Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.